Dow Company, Love Sorting, Love Recycling, YCJ and Procter & Gamble jointly held the "Reshape New Life" Environmental Art Design Competition
Views：896 Updated：2022-05-23
On May 20, The Dow Company (NYSE: DOW), AiClassification·Aihuishou, a subsidiary of the All-News Group, and YCJ, an international ecological art organization, announced that they would jointly hold the first "Reshaping New Life" Environmental Art Design Competition. At the same time, Procter & Gamble, a world-renowned daily chemical brand, is the co-sponsor of the competition, supporting and promoting the event together with other partners in the industry chain to jointly promote the development of the plastic circular economy in China.
This competition is open to college students, designers and artists majoring in design. It aims to condense the resources and professional experience of upstream and downstream industries, popularize the knowledge of recycling and reuse plastics to the younger generation of designers, and encourage them to use creativity to empower recycled plastics . All parties in the plastics industry chain will be committed to transforming the outstanding works that stand out in the competition from concepts and drawings into products that can enter the daily life of consumers, so as to show the industry and the public the significance and additional benefits of plastic recycling and reuse. value to help build a more sustainable value chain.
"From recyclable packaging solutions to giving post-consumer plastics a 'second life', Dow has always been committed to using material science to help the packaging industry upgrade and transform." Dow Asia Pacific Packaging and Specialty Plastics Division Packaging, Sanitation Xiao Keda, Marketing Director of Materials and Health, said, "We are delighted to see that recycled materials are being paid more and more attention by designers, brands and consumers in recent years. The discarded flexible plastic packaging, which has not received enough attention before, finds more high value-added application areas, thereby further promoting the development of the plastic circular economy."
"We have always been committed to establishing a complete closed loop of waste plastics from recycling, sorting to recycling through technological innovation, so as to achieve maximum recycling." Chen Jingye, chief operating officer of Love Sorting and Love Recycling, said, "We hope Through this competition, more end consumers will realize that waste plastics are misplaced resources, and recycling can turn them into treasures and realize new aesthetics and use values. In the actual recycling process of waste plastics , Love Sorting and Love Recycling hopes to use its own technology to enhance consumers' enthusiasm and sense of gain, and help improve the utilization rate of social resources."
Jing Yuan, a member of the competition jury, the founder and president of the YCJ Art Creation Club, and the director of You Art Museum, shared: "YCJ, as an international ecological art organization, has been pursuing the core concept of art creating a better life since its establishment. We bring together outstanding artists and designers from all over the world to explore the relationship between contemporary art and nature through different forms of creation, and to construct and explore an artistic practice path for protecting the living environment of human beings for ecological art. We hope that through a series of public art activities and competitions Stimulate the true feelings of art creators and strive to promote social change. The purpose of this competition is to use the power of our industry chain to let more and more young designers start to pay attention to the issue of green recycling, and start to pass 'The power of consciousness to try to solve global environmental problems and solve community problems related to urban ecology. I am optimistic about the power of youth, and I also look forward to the power of youth to shine in this competition."
With the strengthening of people's awareness of environmental protection and changes in social consumption concepts, more and more consumers have begun to pay attention to environmentally friendly products and are willing to change their consumption habits to protect the environment. The addition of P&G has built a bridge for the "environmental protection concept" from the industry side to the consumer side, and brought more possibilities for the "environmental protection idea" from drawings to real products.
“Sustainability has been a P&G tradition for more than seven decades. From product development to packaging design, we continue to try to implement this philosophy into our daily operations. While providing consumers with better products , to pass on more environmental protection concepts." Zhou Wandi, director of sustainable development R&D, Procter & Gamble Greater China, said, "Although there are still many environmental challenges on the earth, but along the way, we have seen efforts for 'sustainability'. The power continues to grow, and this 'Environmental Art Design Competition' is a very representative example. We are very much looking forward to working with upstream and downstream partners in the industry chain to bring more sustainable development to the consumer market through young innovative vitality product inspiration.”
Registration for this event is now open, and the deadline for submissions is July 15, 2022. For more details, visit the official event website: www.design4circularity.com.
